Clik here to view.
Why Humanization is More Important Than Ever: The Monty Minute
Editor’s Note: Scott Monty is a leader in digital thinking. As the former head of social media for Ford and a good friend of Convince & Convert, we are excited to share a first look at his popular...
View ArticleClik here to view.
The Future of Human-Assisted Machine Learning
In today’s data-driven analytical world, there’s simply too much data for any human to crunch the numbers on. As a result, we’re seeing machine learning playing a significant role in the development...
View ArticleClik here to view.
The Future of Targeted, Personalized Email Marketing
The changes in technology and communications occur with blinding speed. We’ve seen the rise and fall of Google+ in just a few short years; the rise of real-time mobile video like Meerkat and Periscope...
View ArticleClik here to view.
Why Communication Trumps Technology
Like you, I followed the news of Apple’s latest product announcement with some interest. Whether they’re revealing a brand new product or making updates to existing models, this is a company that has...
View ArticleClik here to view.
Why the SWOT Analysis Still Matters in Marketing
When you’re developing a strategy–whether it’s a business strategy, marketing strategy, or communications strategy–the tried and true SWOT analysis is still a valuable tool. Developments with Uber...
View ArticleClik here to view.
Prior Planning Prevents a Poor Performance
When I was in the 6th grade, our history teacher Mr. Dougherty used to stress the importance of being prepared–for pop quizzes, research papers, or whatever else may have come along. He reasoned,...
View ArticleClik here to view.
How the Internet Enables Marketing’s Story Villains
Every good story needs a good villain. If that’s the case, the Internet is the world’s best story—and one that never ends. Last week, the collective ire of the web was heaped upon Martin Shkreli, the...
View ArticleClik here to view.
Are You Offering Too Many Choices?
Last week, I had the pleasure of speaking at the Social Brand Forum in Iowa City, IA. It was a great event, with all top-notch speakers — so you can imagine that I was wondering why they invited me to...
View ArticleClik here to view.
Are You a Short-Term Reactionary or a Long-Term Visionary?
We’re deep in earnings season for the third quarter of 2015, when public companies report their financial performance. As usual, there were surprises that had an immediate effect on stock prices. One...
View ArticleClik here to view.
Facebook Responds to Worldwide Disasters With Safety Check
As you’ve no doubt seen in the headlines (and in your own Facebook feed, most likely) is the groundbreaking use of Safety Check by Facebook in the aftermath of the Paris terrorist attack. Facebook...
View ArticleClik here to view.
How to Remove Fear as Your Ultimate Motivator
As marketers, we’re primed to use emotion to gain attention and connect with customers. Emotion can take many forms, from joy to sympathy and many in between. But the ultimate emotional motivator is...
View ArticleClik here to view.
The Secret Ingredient that Fuels Superior Brands
Recent travels took me to New York City, followed by a direct flight to Indianapolis over the weekend. One trip centered around a literary society, the other around a youth travel hockey tournament....
View ArticleClik here to view.
Should You Be Fired for Honesty?
As Convince and Convert readers know, Jay Baer has written Hug Your Haters, a guide to help businesses embrace their detractors and build a more healthy relationship with them. And like it or not,...
View ArticleClik here to view.
Why Brands Shouldn’t Be Afraid to Get Emotional
Why are businesses so afraid of expressing emotion? Most brands are fairly buttoned up. Sure, you’ll come across the occasional fun-filled brand like Red Bull or the overconfident Old Spice. But what...
View ArticleClik here to view.
Why Humanization is More Important Than Ever: The Monty Minute
Editor’s Note: Scott Monty is a leader in digital thinking. As the former head of social media for Ford and a good friend of Convince & Convert, we are excited to share a first look at his popular...
View ArticleClik here to view.
The Future of Human-Assisted Machine Learning
In today’s data-driven analytical world, there’s simply too much data for any human to crunch the numbers on. As a result, we’re seeing machine learning playing a significant role in the development...
View ArticleClik here to view.
The Future of Targeted, Personalized Email Marketing
The changes in technology and communications occur with blinding speed. We’ve seen the rise and fall of Google+ in just a few short years; the rise of real-time mobile video like Meerkat and Periscope...
View ArticleClik here to view.
Why Communication Trumps Technology
Like you, I followed the news of Apple’s latest product announcement with some interest. Whether they’re revealing a brand new product or making updates to existing models, this is a company that has...
View ArticleClik here to view.
Why the SWOT Analysis Still Matters in Marketing
When you’re developing a strategy–whether it’s a business strategy, marketing strategy, or communications strategy–the tried and true SWOT analysis is still a valuable tool. Developments with Uber...
View ArticleClik here to view.
Prior Planning Prevents a Poor Performance
When I was in the 6th grade, our history teacher Mr. Dougherty used to stress the importance of being prepared–for pop quizzes, research papers, or whatever else may have come along. He reasoned,...
View Article
